Instructions
The best way to communicate a three dimentional construction is with-in the construction itself. I’ve printed the instructions on the clock to remove the need for confusing drawings or long written explanations.
The model builder is not distracted and it becomes more like a interactive game, finding the next number, then executing the manouver.
I also included symbols which reinforce the instructions to make it more simple.
Box
Full colour printing is used on the box to promote the colour benefits of printing on card.
This also grabs the clients attention and creates enthusiasm to actually build it. The contrast from full colour makes the aeroplane look important.
If printing on a low budget the artwork can be reduced to values of one blue and black.
If the budget is lower the box can be substituted for a postpack or similar
Space
The clock was designed to sit on top of a computer, as well as on a desk or even hung from the holes provided with string.
The graphic on the box encourages the client to place it on their computer where it is slightly above eye level in front of them. A plane looks better higher up on the computer, utilizing a normally empty space
Stock
I used three seperate pieces of cartonboard so the company can exhibit and promote different samples. The wing structures allow plenty of access to the samples after the aeroplane is constructed.
The stock I’ve made my model with was made by laminating laser prints with doublesided plastic adhesive to simulate the correct thickness of stock to be used.
The design allows substitutions of stock ( gloss/matt, textured/smooth ) or technique ( foil/emboss ).
These need to be approximately the correct thickness specified and the centre section needs to be printed with the grain as specified.